Asia Strategy

Asia furnish the most dynamic economies globally. After the big player settled down there, it is getting more important for medium-size businesses to open the Asian market.

China plays a particular role for European and especially German companies. Because Europe is the biggest trade partner of China and Germany the most important trade partner in Europe. German products are (still) highly regarded in the Chinese society. That is the reason why they get used in society and industry even if they are more expensiv.

But China is anything but simple. Without a good preparation, the proper use of business resources and a properly planned time frame, your engagement in China will not be successful – that’s certain!

We help you to succeed in China. Not only at the Chinese view or sinology view, but also at the view of the entrepreneur. It is our view. Same as China engagement always has to be matter of the boss.