Reasons for creating business in China:
- An export or production base for the domestic market
- Following key customers to have a local presence
- Seizing opportunities in the Chinese market
Preparation is the key to the success. Preparing comprehensive time and cost schedules for both best- and worst-case scenarios is essential. Continuously adjusting and monitoring these schedules will help ensure that your venture in China is a resounding success and doesn't turn into a "bottomless pit".
It is difficult to manage and integrate a company located 8000km ignoring the nature of business. With the cultural differences, trying to simply transfer German or European thinking to Chinese and Chinese employees will lead to failure.
Although risks and challenges are found, the Asia market still offers a wide range of opportunities. Beyond cost advantages, it presents a unique market and the potential for knowledge acquisition.

